When looking at radio adverts they all seem to have the traditional codes and conventions. They repeat and explain most of the best offers the the product can give out. I liked the codes and conventions of conversation adverts, they usualy consist of two people having a conversation without any non-diegetic music. They then usualy play non diegetic music with information about the product. This is something that I want to try and add to my radio advert, it is informal and simple, this is a theme throughout my newspaper products.
I looked at radio adverts on youtube of 118 247 and strongbow just to give me extra ideas of what other radio adverts sound like.
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