Radio Construction

Getting used to Adobe Audition I created a small radio advert just to get used to way things worked.
The first draft script for my radio advert was always around 9 seconds, with this I added more quotes about my newspaper and added spaces what would add to the dialogue.

My final piece I had two males having a coversation about 'In The Know' I also recorded traffic and added that to the background to show they were outside talking.
My music I added was of a guitar, I chose this piece of music as it sounded more young and fitted well within my advert.

First Draft Poster

I came up with many ideas on what my poster should be, I just wanted something simple and effective on a white background, my first idea was a tree with the newspaper on it as an apple, when doing my first draft it didnt look as if I could get the product to happen as it would look to cheap and that it was too thaughtfull were as I wanted to keep it simple. After that one I done a changed the contrasts of a newspaper and a treasure chest, overall this didnt look good and I decided not to use it.

With my slogan being 'get caught up in it' I chose to create a spiders web theme with my mast head being stuck in the web. This to me was the cleverist and looked most simple even though it took alot of time to create.

Research and Planning Radio Advert

When looking at radio adverts they all seem to have the traditional codes and conventions. They repeat and explain most of the best offers the the product can give out. I liked the codes and conventions of conversation adverts, they usualy consist of two people having a conversation without any non-diegetic music. They then usualy play non diegetic music with information about the product. This is something that I want to try and add to my radio advert, it is informal and simple, this is a theme throughout my newspaper products.

I looked at radio adverts on youtube of 118 247 and strongbow just to give me extra ideas of what other radio adverts sound like.